For the visionary Riyadh Roshn Front shopping center, Ophir Studio designed Fluxus, a temporary installation that seamlessly merges art, functionality, and immersion into a one-of-a-kind sensory experience. Inspired by the etymology of its name, Fluxus embodies the concept of flow as a response to imbalance, where opposing forces interact to restore structural equilibrium, mirroring the continuous cycle of life. To bring this vision to life, we crafted organic forms with intricate patterns, integrating sound and light elements to create an immersive, multi-sensory environment. Beyond the physical installation, our work extended to visual identity design and bespoke merchandising, developed in collaboration with renowned sound and light artists. Fluxus stands as a testament to the power of artistic expression and interactive experiences, redefining the intersection between design, technology, and human perception.